Empowering Women Through Entrepreneurship with Geeta Sidhu-Robb

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Don't be poor, and I know it
sounds stupid.

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Don't be poor.
Make sure you have enough money

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put by for you, by you, with
you, that you can do what it is

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that you need as much as you
possibly can.

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Insecurity.
Thy name is female.

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Get out of my way and let me
work.

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But my biology must come to
work.

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Welcome to Load to Grow, the
podcast transforming life's

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toughest moments into
opportunity for growth.

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I'm Annie, a Folks Under 30
technology founder whose

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entrepreneurship journey ran
parallel to a mental health

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awakening.
In every episode, I sit down

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with inspiring individuals and
delve into how they managed to

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turn their personal or
professional challenges into

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opportunities for growth.
If you're facing uncertainty in

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your life, feeling down, or
simply need a kick of

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inspiration to keep moving
forward, this is your space for

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the honest and uplifting
conversations that you will want

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to hear.
Hit follow so you never miss an

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episode and let's dive in.
If you can dream it, you can

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make it happen.
My guest today, Liz Fat truth

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every single day.
Geeta Sushi Rob is a five times

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entrepreneur and Business Woman
of the Year winner and in 2025

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alone she has already received
the United Nation Woman's Brand

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Impact Award among many of the.
Achievements.

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Now, Geeta is currently the
founder of West Corp which

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certifies safe and successful
workplaces for women.

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And with the West Corp green
flag, Geeta is reshaping the

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flow of capital to empower women
LED businesses.

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Her own journey spans corporate
law, entrepreneurship and also

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coaching leaders to perform at
the highest levels such as

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taking companies from start up
to IPO.

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Her work is about
transformation, equity, and

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creating space for women to lead
on their own terms.

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Today, she will share the
challenges that she has to face

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to get to where she is.
Kita, it's a privilege to have

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you on the load for a podcast.
Welcome.

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Thank you so much for having me
Annie.

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It's really lovely to be on.
Kita, who do you think will

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benefit the most from listening
to our conversation today?

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Oh it's a good question.
I always think that it helps

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when you are either stuck or
feel like your life is sucks and

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you're the only person that has
this terrible life to hear

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someone who's done much much
worse than you and still

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survived.
If you're feeling bad, low, you

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know what?
Is it mad, bad and sad and

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you're doing really badly then I
swear to God I have committed

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more failures than you have.
So you should feel really good

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by the end of this.
I know that for you, your

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professional life started in
corporate law.

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Could you tell us a bit about
how you went from corporate law

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to doing coaching and now being
the founder of West Corp?

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It was really, you know, it's,
it's kind of what's that, that

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line that you make plans and
then, and then God laughs at you

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or something.
So I became, I'm an immigrant.

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So of course I became a lawyer
because it's security of, of

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tenure, isn't it?
These are the jobs that will

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always keep you safe.
And I became a mother in my 20s.

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And my first child was very ill.
Like I used to spend nights and

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nights at the hospital with him
because there was nothing else

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that you could do.
And I didn't want to leave him

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alone.
And I would sleep on the floor

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by the hospital bed and then I
would come home in the morning

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and I couldn't go to work
because I hadn't slept all

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night.
And so my job gave me up, I

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think rather than I gave up my
job in those days, there wasn't

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the concept of my child is sick,
can I be at home, Can I work?

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Nothing like that existed.
So basically I got fired and

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then I ended up a few years
later, about six years later

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with three small children under
the age of 7.

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And I was separated and I had
was the sole breadwinner.

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And so I had to find a way to
make money while being at home.

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When you think about it now,
it's a very different landscape.

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I'm talking about in the early
2000s, mid to the early 2000,

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2006, seven.
It was a very different

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environment.
And you just didn't do this

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because nobody built a serious
business from home.

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And I was trying to fund three
children and put them through

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school and pay for the bills.
And my bills were so high.

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They were so high and I remember
always I had this accounting

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book and I remember the first
month I made £1000.

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I have no idea.
I'd be like, I couldn't survive

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on that.
And then I remember the next

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month I kind of made 1200.
But then the month after that I

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made 2000.
Then it became three, you know,

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and it grew very quickly.
But I basically became an

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entrepreneur in order to make
money.

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And so part of my
entrepreneurship journey was

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setting up a company called Nosh
Detox, which was a massive

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health and Wellness business,
and it changed the face of

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health and Wellness in the
United Kingdom.

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We were the first home delivery
of juice.

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We were the first four drips in
the High Street, all of these

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massive firsts.
And as a result of that, I

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worked with around 21 thousand
women.

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And in that period of time, I
had women that came in and asked

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me for something.
And I was like, look, you know,

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your body is not the problem,
it's your mindset.

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And they were like, what do you
mean?

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And one of these women was
American, and she was very

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blonde and very tiny and wanted
me to give her a juice pot so

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she could lose more weight.
And I'm like, I'm not going to

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do that.
That's really stupid.

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You clearly don't need to do
this.

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And so she was very upset.
And she was like, do you know

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who I am?
And I was like, no, I'm really

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sorry.
I have no idea who you are.

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But I was the only game in town.
So she had no choice.

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If I said no, it was no.
I said, here's what I think you

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need to do.
So she stormed off and she came

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back about 3 or 4 days later and
she said can I pay you to do

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that?
And I'm like, do what?

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She goes, call me stupid.
I'm like, I didn't call you

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stupid.
I said it was a stupid thing to

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do.
I was like, yeah.

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And she goes I'll pay you £250
an hour.

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I was like, hell yeah, come
every day because this was 2012,

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right?
I mean, it was a real funny.

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And so she didn't want to come
every day, sadly, but she came

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every week.
And then I would tell her do

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this, do this, do this.
Then she'd turn up the next week

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and I'd be like, but no, don't
do that.

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Do this.
Why are you doing that?

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Do that.
And I'm very opinionated.

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So I was like being paid to be
opinionated, which was a

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beautiful place to be.
And it turned out that she was

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very famous.
And it turned out that she sent

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me her friends and it turned out
that I ended up coaching the

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most amazing people like Simon
Powell and Gwyneth Paltrow.

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And my clients were, you know,
God, two of the Spice Girls,

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some of the Royals presidents,
like the people that ran massive

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construction, like the third
largest construction company in

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the world, like really insane
people.

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And they were just normal,
right?

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I just wanted to make money.
I was poor.

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I needed to pay the school fees.
I needed to feed the kids.

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I was like, whatever, come in
and I will absolutely tell you

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what I think.
And then if you don't do what I

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think, I don't care.
Get lost kind of thing.

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So it was a very helpful
approach.

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That's incredible.
I want to ask you more questions

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about the coaching, but first I
kind of want to ask you about

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market creation because as you
were saying with Nash Detox,

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when you started it and when you
grew it, that seemed to be quite

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a new market in the UK as
compared to how it was.

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We were the first.
How?

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How is that process for you?
How long did it take for you to

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really find that niche?
You know, I didn't.

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I love how people do business
plans and look at market surveys

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and I did none of that shit.
I was like, we are poor and we

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need to eat now and the only my
son had been ill and I'd helped

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him get better.
So the thing I knew how to do

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was to make him better.
I had a 2000 LB overdraft, which

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I basically begged the bank to
resurrect and give me that

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money.
So I had 2000 lbs to set up a

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business and I had six weeks
before that money would run out.

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So I started the business on the
6th of January 2008.

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I had well the bank forced me to
make a business plan, but I

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couldn't add up.
So I was like, oh God, because

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I'm more worried.
I mean, obviously I could add

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up, but you know, I'm more words
than finance.

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And so I had to sell from the
beginning.

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There was no niche.
If it didn't sell, I didn't sell

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it.
And I found the thing that did

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sell.
So whatever sold, I created and

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sold.
Then I made it better and then I

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made it better again and then I
made the next revenue stream and

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I was like we'll sell this and
then I made the next revenue

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stream.
People would come in with

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problems and we would create
revenue streams to fix those

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problems.
And as a result we ended up

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doing all this innovation.
We had Coca-Cola, we used to

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annoy Coca-Cola and Innocent
because we created, in those

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days Innocent was £1.50 and we
created cold pressed juices

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because the other stuff was
boiled and horrible and I wasn't

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going to sell it.
And I remember the guys from

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Coca-Cola come in my house
because I work from home and I'm

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Asian.
So you have to take your shoes

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off.
I always have this memory of

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them in their suits sitting in
my house in my front room with

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their shoes off as tasting our
juices and asking us how we

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invented them, how we created
them.

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And Unilever used to fly me out,
speak to them.

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And it was just a very, you
know, I'd love to say it was

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really clever, but necessity was
the mother of all invention in

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my case.
Interesting, I love that.

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And in the early days when you
first started Notch Detox, was

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it just you on the team?
In the beginning, there was me,

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there was a girl who did OPS
because I really my job was

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sales and marketing.
There was a girl who did OPS and

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then there was the chef.
And then we had the delivery

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driver who I found because he
delivered pizza to my house.

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I said, can you do deliveries
first?

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And he went, yeah, I'm like,
great.

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But he could only do deliveries
at night.

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So we started the night delivery
thing.

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We shouldn't exist at the time,
but we would have the boxes

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dropped outside your house
overnight so that you could pick

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them up in the morning and your
food was ready.

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Like, it just restarted that.
But the only reason we started

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it is because the guy had a day
job, so he was cheaper if I used

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him at night.
It didn't happen for any other

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reason.
Now all these people do it,

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which is really fun, but that's
why we did it.

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And yeah, so he would come and
pick up all the boxes at three,

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4:00 AM in the morning, and he
would deliver them everywhere.

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And then we got 2 drivers, then
3, then we have cars and then,

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you know, whatever.
It grew because we needed the

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money.
It needed to broad cash as fast

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as possible.
And I also love how through your

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first business, you then almost
fell into both your coaching

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clients, fell into your shop and
from there you can't discover

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this flab that you have for
coaching.

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And I've been looking through
your profile and it's pretty

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impressive who you have had as
clients.

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Can I ask for all the clients
that you have seen, you know,

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they are really influential
people in entertainment, in

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media, etcetera, etcetera.
Do they have any common

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challenges that they come to you
for?

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Yeah, and and thank you very
much.

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You know, it's been a lot of
fun.

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It's a job I love so much.
I absolutely love it.

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And then and then from that,
some of the women and also

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people that I'm so proud of are
CEOs of really big fintechs like

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Sam Smith is still my coaching
client today.

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00:10:37,960 --> 00:10:41,360
And we took Sam, she came in at
around 10:15 million and it took

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00:10:41,360 --> 00:10:45,600
us seven years, I think, to take
Sam through an IPO.

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00:10:45,600 --> 00:10:47,720
And 5th she exited at
52,000,000.

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And she actually wrote my
coaching salary into her exit

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contract, which I just was like,
I love that.

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Yeah, you know, I was like, Oh
my God.

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And she doesn't even tell you
this stuff.

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She just just like by the by in
passing.

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And I'm like, Oh my God.
The reason I'm bringing that up

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00:11:02,480 --> 00:11:04,920
is because that is ACEO.
And then you have the other

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person is a famous person and
then the other person is running

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a country.
And the other like this weekend

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I was coaching a Formula One
race driver.

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For me, where I speak to is the
difference between

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00:11:15,040 --> 00:11:18,520
self-confidence and self esteem,
because self-confidence is the

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00:11:18,520 --> 00:11:21,320
thing you're really good at, is
what you do at work, it's what

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00:11:21,320 --> 00:11:24,800
you do externally, but self
esteem is how you feel about

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00:11:24,800 --> 00:11:28,080
yourself every day.
And so that's where I work.

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I work in the space between
those two because the more you

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00:11:30,680 --> 00:11:35,720
help people to align who you are
inside yourself and what you do,

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the more successful you are, the
happier you are, the more money

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00:11:39,320 --> 00:11:41,680
you make.
Everything works better.

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Peter, you're obviously a really
successful woman with, in my

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00:11:46,360 --> 00:11:49,440
opinion, high self-confidence
and also high self esteem.

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00:11:49,840 --> 00:11:52,120
How did you develop that?
Was that something that you've

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00:11:52,320 --> 00:11:55,160
always had, or did you have to
nudge about for yourself?

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00:11:56,240 --> 00:11:59,680
I mean, I don't know, I grew up
in like a small town with three

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00:11:59,680 --> 00:12:01,760
streets or something.
So I grew I'm, you know, I've

254
00:12:01,760 --> 00:12:04,400
always been kind of a bit of an
introvert, but being forced to

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00:12:04,400 --> 00:12:08,680
develop a, an infrastructure
that gave me the money to

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00:12:08,680 --> 00:12:12,200
support my children developed a
version of me that I had to come

257
00:12:12,200 --> 00:12:13,800
out of.
So I had to develop that

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00:12:13,800 --> 00:12:18,480
self-confidence.
Like I'm very good on TV and I'm

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00:12:18,480 --> 00:12:23,440
fairly good on stage, But those
were by absolutely every time I

260
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would for about a year and a
half, every time I was on TVI

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00:12:25,840 --> 00:12:28,960
would read, look at the the
tapes and then I'd be like, Oh

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00:12:29,160 --> 00:12:31,160
my God.
And then that's how I started to

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00:12:31,160 --> 00:12:34,640
wear makeup because I never wore
makeup and I saw my face with a

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00:12:34,640 --> 00:12:36,560
big screen and no makeup.
I'm like, we're not going to do

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00:12:36,560 --> 00:12:38,760
that again.
So I would learn from every

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00:12:38,760 --> 00:12:41,120
single thing and then do it
better every single time.

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00:12:41,120 --> 00:12:43,280
And then when I try to get
better at speaking, I said yes

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00:12:43,280 --> 00:12:45,800
to every speaking gig.
It didn't matter if it was one

269
00:12:45,800 --> 00:12:48,800
person or 7000 people and I
screwed up.

270
00:12:48,800 --> 00:12:52,360
I forgot my words, I said stupid
things, I was embarrassed, I was

271
00:12:52,360 --> 00:12:55,160
ashamed, I cried, and then I got
better and better and better and

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00:12:55,160 --> 00:12:57,600
better.
I'm a really hard worker, so I

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00:12:57,600 --> 00:13:00,040
just felt better at it because I
worked hard.

274
00:13:00,520 --> 00:13:02,800
But self esteem is very
different to that.

275
00:13:03,480 --> 00:13:06,560
For me.
When I ended up with three small

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00:13:06,560 --> 00:13:11,360
children and I had to pay their
bills, I felt very powerless and

277
00:13:11,360 --> 00:13:15,360
I felt weak and I felt helpless.
And the easiest thing to do

278
00:13:15,360 --> 00:13:18,880
would have been to hook up with
somebody with money or marry

279
00:13:18,880 --> 00:13:21,560
someone with money or, you know,
get taken care of.

280
00:13:21,800 --> 00:13:26,480
And I never wanted to sell my
body with what I was doing.

281
00:13:26,480 --> 00:13:28,920
And it's a very conscious
decision you have to make

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00:13:29,320 --> 00:13:32,240
because you can slide into this
when you're desperate and scared

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00:13:32,240 --> 00:13:34,720
and you have 7 lbs in the bank
and you have three children that

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00:13:34,720 --> 00:13:38,120
have to eat food tomorrow and
you don't know how to give them

285
00:13:38,120 --> 00:13:40,240
that money.
You don't have money to buy the

286
00:13:40,240 --> 00:13:42,400
food.
You really have to have a lot of

287
00:13:42,920 --> 00:13:46,440
courage to say no to the easiest
thing because it's the most

288
00:13:46,440 --> 00:13:50,440
dangerous thing.
So I decided that I was going to

289
00:13:50,440 --> 00:13:54,560
sell my mind and I was going to.
And so my mind needed resilience

290
00:13:54,560 --> 00:13:57,680
to be able to be sold on a
day-to-day basis.

291
00:13:57,680 --> 00:14:01,480
I needed to believe in myself
and I wanted to become the most

292
00:14:01,480 --> 00:14:05,200
powerful person that I could
become because I spent so much

293
00:14:05,200 --> 00:14:07,880
time around very, very
successful, very famous people.

294
00:14:09,080 --> 00:14:10,520
And not all of them are
powerful.

295
00:14:10,760 --> 00:14:13,840
So I had to learn the
distinction very early on.

296
00:14:14,360 --> 00:14:18,120
And I work very, very hard every
day to be a very powerful

297
00:14:18,120 --> 00:14:21,440
version of myself.
And I'm a, I'm one of the most

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00:14:21,440 --> 00:14:23,560
powerful people I know.
And I really like that about

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00:14:23,560 --> 00:14:25,800
myself.
And I keep that as balanced as I

300
00:14:25,800 --> 00:14:27,560
can.
And it is not relevant how much

301
00:14:27,560 --> 00:14:30,320
money I have or anything else
that I'm doing.

302
00:14:30,320 --> 00:14:33,280
That's just stays.
It's a kind of a quieter place

303
00:14:33,280 --> 00:14:35,880
to be.
Question What does power mean to

304
00:14:35,880 --> 00:14:42,200
you?
Power for me means what is that

305
00:14:42,200 --> 00:14:44,360
word?
It means the freedom to choose.

306
00:14:45,240 --> 00:14:47,480
It's that sense of being
aligned.

307
00:14:48,760 --> 00:14:50,960
My inside and my outside are
very aligned.

308
00:14:50,960 --> 00:14:53,760
I'm always like this.
I'm like this if you're on

309
00:14:53,760 --> 00:14:56,000
camera and I'm like this if
you're in my house.

310
00:14:56,000 --> 00:14:57,440
I'm never going to be anybody
different.

311
00:14:57,720 --> 00:15:00,480
I still swear and I'm still
irrelevant and I'm still intense

312
00:15:00,480 --> 00:15:02,920
and I'm still, you know, I'm
just like this all the time.

313
00:15:02,920 --> 00:15:05,560
So that's very clear.
There's for me, there's a

314
00:15:05,560 --> 00:15:07,880
wonderful balance in that.
Like when people are like that,

315
00:15:07,880 --> 00:15:09,720
I really appreciate it.
I don't have to guess who the

316
00:15:09,720 --> 00:15:11,640
hell you are.
Just know who you are.

317
00:15:11,640 --> 00:15:14,560
You know when you can be
yourself at all times, That is a

318
00:15:14,560 --> 00:15:20,360
huge sense of power and freedom.
Have there been times where you

319
00:15:20,360 --> 00:15:23,480
felt out of alignment with
yourself?

320
00:15:24,600 --> 00:15:27,680
And the reason why I asked this
because I think for myself and a

321
00:15:27,680 --> 00:15:31,400
lot of my peers who are, you
know, in their 20s slash 30s, a

322
00:15:31,400 --> 00:15:34,480
lot of pivots and careers
happened then or maybe a lot of

323
00:15:34,480 --> 00:15:37,120
choices.
So, for example, do I go back to

324
00:15:37,120 --> 00:15:39,120
work after having children?
But something that one of my

325
00:15:39,120 --> 00:15:42,800
friends is facing up a moment.
From my read, those are the

326
00:15:42,800 --> 00:15:46,440
critical points where a woman
could fall out of alignment with

327
00:15:46,440 --> 00:15:51,560
herself.
I, you know, I screwed up so

328
00:15:51,560 --> 00:15:54,880
many times, Annie, I started to
make speeches about how often I

329
00:15:54,880 --> 00:15:57,360
screwed up.
That's how much I screwed up.

330
00:15:57,360 --> 00:16:01,920
Just so that we're all
completely clear here, It is so

331
00:16:01,920 --> 00:16:05,640
hard to be a woman and make the
choices that you have to make as

332
00:16:05,640 --> 00:16:07,960
a woman because in the old days,
you would get pregnant, you'd

333
00:16:07,960 --> 00:16:10,960
have a baby, you'd make a baby,
have a baby.

334
00:16:10,960 --> 00:16:13,800
And then there were husbands in
communities to help you to look

335
00:16:13,800 --> 00:16:17,600
after that baby.
And these days you kind of get

336
00:16:17,600 --> 00:16:19,880
pregnant, make a baby, have a
baby, and then you have to pay

337
00:16:19,880 --> 00:16:23,920
the baby's bills.
And that's a very hard place to

338
00:16:23,920 --> 00:16:26,520
be because our mothers did not
live the lives we live.

339
00:16:26,520 --> 00:16:29,360
And I would not live the life
you would live, right?

340
00:16:29,440 --> 00:16:32,400
So it's very important to
whatever decision you're going

341
00:16:32,400 --> 00:16:33,280
to make.
Don't be poor.

342
00:16:34,480 --> 00:16:36,440
And I know it sounds stupid.
Don't be poor.

343
00:16:36,640 --> 00:16:40,320
Make sure you have enough money
put by for you, by you, with

344
00:16:40,320 --> 00:16:42,960
you, that you can do what it is
that you need as much as you

345
00:16:42,960 --> 00:16:47,080
possibly can because having
autonomy over your own choices

346
00:16:47,080 --> 00:16:48,720
is the biggest thing that you
can do.

347
00:16:48,720 --> 00:16:53,120
Then no matter what the world
throws at you, and it will, you

348
00:16:53,120 --> 00:16:55,280
can still find a way to survive
it.

349
00:16:56,520 --> 00:16:59,720
So don't worry about the things
that are happening because

350
00:16:59,720 --> 00:17:02,040
change is inevitable and
suffering is optional.

351
00:17:02,080 --> 00:17:04,440
It's always going to come.
Pivot, pivot, pivot, pivot,

352
00:17:04,440 --> 00:17:05,760
pivot.
Make a decision.

353
00:17:05,760 --> 00:17:08,319
If it's not the right decision,
change the decision, but make

354
00:17:08,319 --> 00:17:11,280
the damn decision and make it as
fast as you can and you can

355
00:17:11,280 --> 00:17:13,319
decide now I'm going to go back
to work in three months.

356
00:17:13,319 --> 00:17:15,960
You don't go to work.
There will always be something

357
00:17:15,960 --> 00:17:18,960
else.
To be true to yourself is the

358
00:17:18,960 --> 00:17:21,319
only decision you can ever make
in one moment.

359
00:17:22,800 --> 00:17:25,720
I'm always true to myself,
whatever my decisions are.

360
00:17:25,720 --> 00:17:29,360
And sometimes those were really
stupid decisions to the outside

361
00:17:29,360 --> 00:17:34,320
world, but they worked for me.
And that's very hard for women

362
00:17:34,320 --> 00:17:36,840
because we're brought up to
people, please, all the time.

363
00:17:38,120 --> 00:17:41,040
And so to take a decision just
for yourself is one of the

364
00:17:41,040 --> 00:17:42,720
hardest thing you can ever ask a
woman to do.

365
00:17:43,800 --> 00:17:46,360
Is that something that you have
to work with your clients with?

366
00:17:47,400 --> 00:17:50,320
All the time you would be
shocked at the really famous

367
00:17:50,320 --> 00:17:54,680
women that you think have this
autonomy and that they are going

368
00:17:54,680 --> 00:17:57,360
to do this and this and then
they're rich and it's just not

369
00:17:57,360 --> 00:18:00,520
true insecurity.
They name is female.

370
00:18:02,800 --> 00:18:05,520
No, thank you for sharing that.
I actually found that quite

371
00:18:05,520 --> 00:18:08,200
enlightening, actually.
Geeta, I know that a lot of your

372
00:18:08,200 --> 00:18:12,240
work now is with W Corp and it's
about making workplaces actually

373
00:18:12,240 --> 00:18:14,720
unfair for women.
What's your motivation behind

374
00:18:14,720 --> 00:18:18,360
that?
You know, my motivation is that

375
00:18:19,440 --> 00:18:22,440
women often struggle in life,
particularly after having

376
00:18:22,440 --> 00:18:26,520
babies, where they get stuck
because we're economically less

377
00:18:26,560 --> 00:18:28,760
comfortable.
So we have less power, we have

378
00:18:28,760 --> 00:18:31,400
less voice.
And normal is, you know, normal

379
00:18:31,400 --> 00:18:33,240
really screws us up.
Let's just assume the word

380
00:18:33,240 --> 00:18:35,600
normal every time you hear it
means rich white man.

381
00:18:36,240 --> 00:18:38,360
Let's just assume that because
every time someone says, but

382
00:18:38,360 --> 00:18:40,080
that's normal, just think, oh,
that's rich white man.

383
00:18:40,480 --> 00:18:43,080
And then you don't get hung up
on not being normal or not

384
00:18:43,080 --> 00:18:46,040
having normal, of not being able
to do normal because once you've

385
00:18:46,040 --> 00:18:49,120
dismissed normal as being rich
white man, everything else is

386
00:18:49,120 --> 00:18:51,320
woman.
It just is.

387
00:18:51,520 --> 00:18:53,560
And that's how it works.
So I was like, this is really

388
00:18:53,560 --> 00:18:56,560
stupid.
Every time we go to work, we

389
00:18:56,560 --> 00:18:58,600
can't be women at work.
Why?

390
00:18:58,600 --> 00:19:01,000
Because we cannot bring our
biology to work.

391
00:19:01,360 --> 00:19:04,040
We have to pretend we're men.
We have to pretend all the

392
00:19:04,040 --> 00:19:05,240
things that happened to us don't
happen.

393
00:19:05,240 --> 00:19:06,600
We pretend we don't have
periods.

394
00:19:06,720 --> 00:19:08,280
We have to pretend we don't get
perimenopause.

395
00:19:08,280 --> 00:19:10,480
We have to pretend we don't have
to look after elderly parents.

396
00:19:10,480 --> 00:19:11,600
We have, you know, all this
crap.

397
00:19:11,720 --> 00:19:13,280
And actually none of that is
true.

398
00:19:13,520 --> 00:19:15,480
And This is why women are having
less and less babies.

399
00:19:15,480 --> 00:19:18,000
We do a whole piece on this
called womb versus work, where

400
00:19:18,440 --> 00:19:20,880
if you ask a woman to choose a
woman her job, she's going to

401
00:19:20,880 --> 00:19:24,160
choose her job because work is
more safe than than than your

402
00:19:24,160 --> 00:19:27,480
womb.
We go through life having to

403
00:19:27,480 --> 00:19:29,600
make these decisions.
So what if you could go into

404
00:19:29,600 --> 00:19:32,440
work and have a man's washroom
and a woman's washroom.

405
00:19:32,640 --> 00:19:35,520
They're biologically fit for
purpose, but they live under the

406
00:19:35,520 --> 00:19:38,000
same roof.
Super simple concept.

407
00:19:38,000 --> 00:19:41,040
Been working for fucking eons.
What if we have a man's

408
00:19:41,040 --> 00:19:43,520
workplace and a woman's
workplace and they're both

409
00:19:43,520 --> 00:19:46,000
biologically compatible, but
they're under the same roof and

410
00:19:46,000 --> 00:19:49,240
the train don't have to meet.
No woman complaints that there's

411
00:19:49,240 --> 00:19:50,920
no urinal sitting in her
bathroom.

412
00:19:50,920 --> 00:19:53,680
She didn't care.
So don't care about the fact

413
00:19:53,680 --> 00:19:55,920
that it's different workplaces.
Go for the productivity.

414
00:19:56,120 --> 00:19:57,960
What do you want to gain?
You want to gain this.

415
00:19:57,960 --> 00:19:59,440
What do you want to achieve?
You want to achieve this.

416
00:19:59,600 --> 00:20:01,400
You looking at my face is not
going to achieve that.

417
00:20:01,400 --> 00:20:03,200
It's what I provide for you is
going to achieve that.

418
00:20:03,800 --> 00:20:07,560
So let's create infrastructures
that enable women to stay at

419
00:20:07,560 --> 00:20:09,520
work.
Staying at work is no longer

420
00:20:09,560 --> 00:20:12,360
optional.
It is a vital necessity for

421
00:20:12,360 --> 00:20:16,000
women in the same way it's a
vital necessity for men.

422
00:20:16,360 --> 00:20:18,200
In the old days, you wanted men
to come to work because they

423
00:20:18,200 --> 00:20:19,440
have to provide for their
families.

424
00:20:19,960 --> 00:20:22,200
Nowadays, women have to come to
work because they provide for

425
00:20:22,200 --> 00:20:25,120
their families.
Get out of my way and let me

426
00:20:25,120 --> 00:20:28,240
work, but my biology must come
to work.

427
00:20:28,240 --> 00:20:32,000
So that's the purpose of W Corp.
We go into businesses that care

428
00:20:32,000 --> 00:20:36,280
about this and businesses that
need to care about this, and we

429
00:20:36,280 --> 00:20:39,400
say, I don't know about DEI.
Leave DEI on one side.

430
00:20:39,760 --> 00:20:42,640
Let me just create an
infrastructure in your workplace

431
00:20:42,840 --> 00:20:45,800
within which a woman's needs can
be accommodated.

432
00:20:45,800 --> 00:20:48,360
Biological, not her luxury
needs.

433
00:20:48,360 --> 00:20:50,320
She doesn't need a Starbucks,
for heaven's sake.

434
00:20:50,520 --> 00:20:53,200
Why are you so happy to put a
Starbucks at work, but actually,

435
00:20:53,200 --> 00:20:55,560
if I need to work from home,
there's a drama around it.

436
00:20:55,560 --> 00:20:57,920
Screw the Starbucks and give me
the workplace that I can work

437
00:20:57,920 --> 00:21:00,480
from, right?
Let's just be reasonable about

438
00:21:00,480 --> 00:21:04,520
this and they'll offer you egg
freezing, but they won't offer

439
00:21:04,520 --> 00:21:07,240
you the ability to be actually
deliver work at 2:00 in the

440
00:21:07,240 --> 00:21:09,360
morning because you're having a
perimenopausal health flush.

441
00:21:09,360 --> 00:21:14,120
It's insane because normal just
create a place where the

442
00:21:14,120 --> 00:21:17,360
infrastructure helps a woman and
then let's all just go do our

443
00:21:17,360 --> 00:21:19,040
jobs.
And that's the point of West

444
00:21:19,040 --> 00:21:21,560
Corp.
For you, in advancing the

445
00:21:21,560 --> 00:21:24,400
mission that you have with W
Corp, what are some of the

446
00:21:24,400 --> 00:21:26,360
challenges or pushbacks that you
face?

447
00:21:29,440 --> 00:21:31,880
I'm not different to anything.
I was facing challenge and a

448
00:21:31,880 --> 00:21:33,880
pushback of, you know, like
can't you just go home and

449
00:21:33,880 --> 00:21:35,600
chill?
I'm like, this is chilling.

450
00:21:35,600 --> 00:21:40,560
I like changing the world to me.
Well, we've actually now created

451
00:21:40,560 --> 00:21:43,640
Green Flag, which is looking at
a specification to create, you

452
00:21:43,640 --> 00:21:47,160
know, for investment and women.
So we don't have normal

453
00:21:47,160 --> 00:21:49,800
approaches to investing into
women because there's a stupid

454
00:21:49,800 --> 00:21:52,040
idea.
So how to invest that?

455
00:21:52,040 --> 00:21:55,120
And we're now looking at
creating certification for male

456
00:21:55,120 --> 00:21:57,720
allyship because if a woman has
a baby, she's a mother.

457
00:21:57,720 --> 00:22:00,640
And if a man has a baby, he's a
superhero, you know, duh.

458
00:22:00,640 --> 00:22:03,400
So let's just make allyship
something that's actually

459
00:22:03,400 --> 00:22:05,840
intelligent and has purpose.
And eventually I think we're

460
00:22:05,840 --> 00:22:07,600
going to just become a tech
business because we've got all

461
00:22:07,600 --> 00:22:12,840
these AI bots that we've created
to create that link between life

462
00:22:12,880 --> 00:22:16,480
and womanhood.
You know, that's the role that

463
00:22:16,480 --> 00:22:18,720
kind of AI tech fills for us as
a business.

464
00:22:18,720 --> 00:22:21,720
And we're just going to keep
doing it and finding new reasons

465
00:22:21,720 --> 00:22:25,120
and new things to put into it.
People keep saying, like, why do

466
00:22:25,120 --> 00:22:27,560
you want to do this?
Then I tell them, and if they're

467
00:22:27,800 --> 00:22:29,960
rich white men, they go, well,
that's a stupid idea.

468
00:22:29,960 --> 00:22:31,560
I make loads of money.
I don't care about this.

469
00:22:31,560 --> 00:22:35,000
And I'm like, OK, that's fine.
I called called 75 men and I

470
00:22:35,000 --> 00:22:37,440
asked them what they thought.
And they were like, yeah, we

471
00:22:37,440 --> 00:22:40,000
don't care.
And I was like, OK, let me find

472
00:22:40,000 --> 00:22:42,560
a reason for you to care.
So then I went down the route of

473
00:22:42,560 --> 00:22:45,440
data and ROI and we created the
ROI genie.

474
00:22:45,720 --> 00:22:48,320
And what the ROI genie it does
is it tells you how much more

475
00:22:48,320 --> 00:22:51,000
money you will make if you have
diversity of thought with a

476
00:22:51,000 --> 00:22:53,320
small D.
And we're like, don't don't care

477
00:22:53,320 --> 00:22:56,640
about the women, just care about
everything else.

478
00:22:56,640 --> 00:23:00,240
And they were like, OK, so then
we went from the chief, what do

479
00:23:00,240 --> 00:23:04,040
you call it, HR, into the
revenue offices, which is why I

480
00:23:04,040 --> 00:23:05,960
want it to be because I want
people to think of this as a

481
00:23:05,960 --> 00:23:08,760
reason to make more money, not
to help anyone else.

482
00:23:09,320 --> 00:23:12,040
I just think that if you don't
look at this as helping women,

483
00:23:12,040 --> 00:23:15,080
because who really needs you to
help us get out of our face?

484
00:23:15,440 --> 00:23:17,920
But if you look at this as a way
of being more efficient, making

485
00:23:17,920 --> 00:23:20,840
more money, having it as a
capitalist approach to life,

486
00:23:21,080 --> 00:23:23,360
then I'm a very happy woman
because that's what this is.

487
00:23:23,360 --> 00:23:24,840
I want you all to make more
money.

488
00:23:24,880 --> 00:23:27,120
And we just think this is a
better way for you to do it.

489
00:23:27,600 --> 00:23:30,840
OK interesting.
Quite curious, in what ways are

490
00:23:30,840 --> 00:23:33,280
you using AI tools within W
Corp?

491
00:23:33,960 --> 00:23:36,360
Oh my God, we live on them.
We use them everywhere.

492
00:23:36,680 --> 00:23:39,600
And it's really funny because my
team's all like 10 years old and

493
00:23:39,600 --> 00:23:42,280
I'm the one pushing AI at them
and they're just like, Oh my

494
00:23:42,280 --> 00:23:44,000
God, you're old.
Can you not look at this?

495
00:23:44,000 --> 00:23:46,080
I'm like, I love this stuff
because I'm a geek.

496
00:23:46,600 --> 00:23:48,760
What's your favorite AI tool at
the moment?

497
00:23:50,600 --> 00:23:52,600
I could not tell you that
because we couldn't go.

498
00:23:52,600 --> 00:23:56,400
We, we amalgamate so many and
we've taught them all to do what

499
00:23:56,400 --> 00:24:00,240
we want them to do, you know,
And so we are really, we use

500
00:24:00,240 --> 00:24:04,200
everything from your basic
ChatGPT, which we tweaked so

501
00:24:04,200 --> 00:24:07,640
much through to the app that
creates our certifications are

502
00:24:07,640 --> 00:24:10,520
created through AI as well.
But you know, and we've built

503
00:24:10,520 --> 00:24:13,360
the tech, it's all open source
tech, but we've built the tech

504
00:24:13,360 --> 00:24:15,160
for it to give us what
information we want.

505
00:24:15,160 --> 00:24:18,600
And then we use it to extract
data and put it there so that we

506
00:24:18,600 --> 00:24:20,040
get the information for what we
need.

507
00:24:20,440 --> 00:24:22,480
We use everything.
I use it for social media.

508
00:24:22,480 --> 00:24:25,920
I use it for everything.
If it, if there's a way to use

509
00:24:25,920 --> 00:24:26,720
it, I will.
Absolutely.

510
00:24:27,040 --> 00:24:31,800
In the same way when we have
CRMS, you know, CRM, we used to,

511
00:24:31,800 --> 00:24:35,200
I used to use CRMS like this in
the old days because they're so

512
00:24:35,200 --> 00:24:36,680
binary.
They're just 010.

513
00:24:36,800 --> 00:24:38,640
You can get them to do whatever
you want.

514
00:24:38,960 --> 00:24:41,480
And to me, that's what AI is.
It just does whatever you need

515
00:24:41,480 --> 00:24:44,040
it to do, but it's very racist
and misogynistic.

516
00:24:44,040 --> 00:24:45,400
So you have to teach it not to
be.

517
00:24:46,960 --> 00:24:50,080
Another question like AI, this
is more related to coaching.

518
00:24:50,080 --> 00:24:53,400
So online, and I guess you've
probably meant read as far in

519
00:24:53,400 --> 00:24:55,520
the news, there's a lot of
articles about people using

520
00:24:55,520 --> 00:24:58,440
ChatGPT as therapist.
Now I know that you're not a

521
00:24:58,440 --> 00:25:01,000
therapist and you coach.
Do you?

522
00:25:01,000 --> 00:25:05,640
See a way in which AI tools,
maybe chat box, maybe avatars

523
00:25:05,880 --> 00:25:08,640
can have a role in the coaching
industry?

524
00:25:09,520 --> 00:25:12,120
No, I have a client who's very
funny.

525
00:25:12,120 --> 00:25:14,800
She takes all our sessions,
takes all the transcriptions,

526
00:25:14,800 --> 00:25:18,200
uploads them into chat and she
goes, you're so expensive, I'm

527
00:25:18,200 --> 00:25:20,280
trying to replace you.
And it just cracks me up because

528
00:25:20,280 --> 00:25:23,520
chat sends me what it's done and
no.

529
00:25:23,720 --> 00:25:26,280
So we're trying to make a clone
of you online.

530
00:25:26,520 --> 00:25:28,120
Well, yeah.
And they just like everyone

531
00:25:28,400 --> 00:25:30,720
offers to make a clone.
And I'm just like, no, thank

532
00:25:30,720 --> 00:25:31,880
you.
And then one of my children was

533
00:25:31,880 --> 00:25:33,080
laughing.
But they're like, you're on so

534
00:25:33,080 --> 00:25:34,840
much.
There's so much of you out

535
00:25:34,840 --> 00:25:38,880
there, anyone could clone you.
And I'm like, maybe, but it just

536
00:25:38,880 --> 00:25:42,320
doesn't work because I listen to
the advice that it gives and

537
00:25:42,320 --> 00:25:47,800
it's not, you know, you're never
going to be able to clone well

538
00:25:47,800 --> 00:25:51,560
enough strategic interpersonal
communication and thought.

539
00:25:52,280 --> 00:25:54,800
There's a million coaches out
there even without AI.

540
00:25:55,160 --> 00:25:59,120
The difference in skill between
them and me is the ability I

541
00:25:59,120 --> 00:26:03,040
have to be able to heal, hear
what you're saying, to see you,

542
00:26:03,560 --> 00:26:06,400
and to distinctly go to the core
of the problem that you're

543
00:26:06,400 --> 00:26:10,920
having now.
It is a very big struggle for AI

544
00:26:10,920 --> 00:26:13,520
to do that on a person by person
by person basis.

545
00:26:13,520 --> 00:26:15,880
It can be.
It tends to naturally be more

546
00:26:15,880 --> 00:26:20,200
generic than strategic.
So I use it for its skills and I

547
00:26:20,200 --> 00:26:23,880
enjoy that.
But no, I don't really feel like

548
00:26:24,640 --> 00:26:26,720
I've got this sounds terrible.
I don't really ever feel like

549
00:26:26,720 --> 00:26:30,640
I'm replaceable by currently
replaceable by AI.

550
00:26:30,680 --> 00:26:32,960
I love that and I absolutely
respect that as well.

551
00:26:33,360 --> 00:26:36,080
Have you ever worked with a
coach yourself in your life?

552
00:26:36,680 --> 00:26:39,080
All the time.
No, I'm a huge fan of coaching.

553
00:26:39,400 --> 00:26:41,960
I first started coaching, which
I didn't know what it was in

554
00:26:41,960 --> 00:26:46,680
2010 when there was this amazing
man called Jay Abraham, who's

555
00:26:46,680 --> 00:26:50,480
literally the father of modern
marketing and he was holding a

556
00:26:50,600 --> 00:26:57,200
14 month coaching program in Los
Angeles and it was 20,000 lbs.

557
00:26:58,040 --> 00:27:00,760
Those days I did not know how to
afford this at all.

558
00:27:00,760 --> 00:27:03,960
And I remember a woman coming to
me and going, you know, I've

559
00:27:03,960 --> 00:27:05,680
always wanted to invest in your
business.

560
00:27:05,680 --> 00:27:07,760
Can I invest and then give you
the money to pay for this

561
00:27:07,760 --> 00:27:09,840
coaching?
I was like, Oh my God, yes.

562
00:27:09,840 --> 00:27:12,640
So I took on my first investor
like that and I had all these

563
00:27:12,640 --> 00:27:15,160
clients in Beverly Hills and Bel
Air and all this.

564
00:27:15,160 --> 00:27:17,640
So I would go and coach all
these people, do my sessions

565
00:27:17,640 --> 00:27:19,960
with them and then fly back in
two days was terrible.

566
00:27:20,040 --> 00:27:22,240
It was, I was literally there
for 40 hours because the babies

567
00:27:22,240 --> 00:27:24,960
were so small and I, that was my
first instance.

568
00:27:24,960 --> 00:27:28,360
That was life changing.
I became a phenomenal marketer

569
00:27:28,360 --> 00:27:31,600
because of this man.
Then the next coach I got was a

570
00:27:31,600 --> 00:27:35,000
woman because he was very
masculine and I wanted a female

571
00:27:35,000 --> 00:27:37,240
kind of approach in terms of
branding and everything.

572
00:27:37,760 --> 00:27:40,440
So she was amazing.
And I always have coaches.

573
00:27:40,680 --> 00:27:42,880
Always, always, always have
coaches.

574
00:27:43,120 --> 00:27:45,680
Why not use a shortcut to get to
where you're going?

575
00:27:45,960 --> 00:27:47,280
But I do it slightly
differently.

576
00:27:47,280 --> 00:27:49,160
For me, I'm like, what's my
problem?

577
00:27:49,160 --> 00:27:52,840
I'm stuck here.
You've done this, you tell me

578
00:27:52,840 --> 00:27:54,160
how to do it and I give you
money for that.

579
00:27:54,160 --> 00:27:56,560
And then I go from here to here
next.

580
00:27:56,800 --> 00:28:00,360
I don't even think about it.
That's a very good problem

581
00:28:00,360 --> 00:28:04,080
solving approach and I think it
shows to how you tackle life as

582
00:28:04,080 --> 00:28:07,480
well, which is honesty to me,
quite inspiring and also quite

583
00:28:07,480 --> 00:28:10,160
energizing as well.
From your experience, you know

584
00:28:10,160 --> 00:28:13,400
both on the receiving and also
the giving side of coaching, How

585
00:28:13,400 --> 00:28:17,800
has far changed over the years?
How has what changed?

586
00:28:17,840 --> 00:28:19,960
How has coaching changed over
the years?

587
00:28:21,120 --> 00:28:24,120
I don't know how other, you
know, for me, I did train as a

588
00:28:24,120 --> 00:28:25,480
coach.
I trained as a health coach way

589
00:28:25,480 --> 00:28:27,640
back when because I needed some
kind of qualification.

590
00:28:27,680 --> 00:28:30,720
But for me, like when people are
like, are you a life coach?

591
00:28:30,720 --> 00:28:33,000
And I'm like, no, I'm kind of
like a blunt coach.

592
00:28:33,440 --> 00:28:37,880
You know, I, there are so many
different modalities of coaching

593
00:28:37,920 --> 00:28:41,120
and I don't for me, what has
changed?

594
00:28:41,160 --> 00:28:44,320
What has changed?
I don't think anything's

595
00:28:44,320 --> 00:28:45,920
changed.
If anything, I've gotten blunter

596
00:28:46,240 --> 00:28:49,080
and I'm I'm, I try and get
people to the the point much,

597
00:28:49,080 --> 00:28:52,640
much faster.
And also it's to understand that

598
00:28:52,640 --> 00:28:55,520
you need to get to the place
where you're doing all the

599
00:28:55,520 --> 00:28:57,320
things that you need to do as
quickly as possible.

600
00:28:57,320 --> 00:28:59,320
Learn how to do them, get on
with doing them and get your

601
00:28:59,320 --> 00:29:02,280
coach help you to do them.
You know, fear is, let me put it

602
00:29:02,280 --> 00:29:06,160
this way, fear is very vertical.
And when you have a fear at your

603
00:29:06,160 --> 00:29:09,040
base here, it goes through so
many different parts of your

604
00:29:09,040 --> 00:29:11,960
life.
So if you don't dig down to find

605
00:29:11,960 --> 00:29:14,800
the core root of that fear,
you're not going to be able to

606
00:29:14,800 --> 00:29:16,960
impact all these different
things that you want to impact.

607
00:29:16,960 --> 00:29:20,400
But once you find it, you can
impact all these amazing things.

608
00:29:20,680 --> 00:29:23,520
I'd put a lot more spirituality
and quantum physics into my

609
00:29:23,520 --> 00:29:26,560
coaching.
Geeta, this is a question for

610
00:29:26,560 --> 00:29:29,680
some of our listeners who might
be new to coaching or therapy.

611
00:29:29,880 --> 00:29:33,320
How, in your words, is coaching
different to therapy?

612
00:29:34,480 --> 00:29:36,320
The tender thing is because it
takes less time.

613
00:29:36,680 --> 00:29:40,760
I understand that people take do
therapy for years and years and

614
00:29:40,760 --> 00:29:43,120
years.
And I do have to be fair.

615
00:29:43,120 --> 00:29:45,680
I have coaching fights have been
with me for years, like Sam

616
00:29:45,680 --> 00:29:47,800
Smith, but it's she's gone
through so many different

617
00:29:47,800 --> 00:29:50,400
versions of her life that, you
know, it's that's what we're

618
00:29:50,400 --> 00:29:53,080
doing.
But I think coaching is more

619
00:29:53,080 --> 00:29:55,600
direct.
It's kind of more performative.

620
00:29:55,600 --> 00:29:57,560
Is that the right word?
It's like, do this, do this, do

621
00:29:57,560 --> 00:30:00,560
this, and here's what's next.
And that's what where's therapy

622
00:30:00,560 --> 00:30:02,320
to me always feels like, whoa,
what's wrong?

623
00:30:03,000 --> 00:30:05,160
Well, OK, and what, why did that
happen?

624
00:30:05,160 --> 00:30:08,960
And I don't want to sit in, I
personally obviously prefer

625
00:30:08,960 --> 00:30:13,520
coaching, but and therapy is
very useful for so many people.

626
00:30:13,520 --> 00:30:16,400
But I think the difference in
coaching is it just kind of gets

627
00:30:16,400 --> 00:30:20,280
you and moves you through a
process and gets you to, I don't

628
00:30:20,280 --> 00:30:23,560
want to say goal, but it gets
you to a different space inside

629
00:30:23,560 --> 00:30:26,600
yourself much quicker, I think
because it's focused on the

630
00:30:26,600 --> 00:30:28,800
problem.
When your clients come to you,

631
00:30:29,120 --> 00:30:35,400
are they already at a stage in
the life or in their mind where

632
00:30:35,400 --> 00:30:37,000
they're ready to go through that
process?

633
00:30:37,360 --> 00:30:39,560
Well, if they're resistant, they
don't become clients, right?

634
00:30:39,960 --> 00:30:42,400
Because I'm not cheap.
I mean, if you're going to give

635
00:30:42,400 --> 00:30:43,880
me that much money, so there
are.

636
00:30:43,880 --> 00:30:45,360
To be fair, you're actually
probably right.

637
00:30:45,360 --> 00:30:47,600
I have clients who pay me money
and then fight me.

638
00:30:48,120 --> 00:30:51,280
So I introduced a stupid tax and
my stupid taxi.

639
00:30:51,280 --> 00:30:54,520
And like really famous people,
people that run countries or

640
00:30:54,520 --> 00:30:57,880
make 7000 million a year, you
can't tell them what to do

641
00:30:57,880 --> 00:30:59,200
because no one tells them what
to do.

642
00:30:59,200 --> 00:31:01,920
And I'm like, listen, this
contract says that if I tell you

643
00:31:01,920 --> 00:31:03,160
to do something, you don't do
it.

644
00:31:03,160 --> 00:31:05,360
I'm allowed to find you.
And they're like, what do you

645
00:31:05,360 --> 00:31:06,480
mean find me?
And I'm like.

646
00:31:06,680 --> 00:31:09,120
You have that in your contract?
Yes, I do.

647
00:31:09,880 --> 00:31:12,360
Is that standing for coaching I.
Don't think so.

648
00:31:12,840 --> 00:31:15,520
OK.
But it's really hard to coach

649
00:31:15,520 --> 00:31:18,480
somebody world famous in the
world who can't even walk

650
00:31:18,480 --> 00:31:21,640
through an airport with you and
then get them to listen to you

651
00:31:21,640 --> 00:31:23,520
because they don't listen
because no one tells them what

652
00:31:23,520 --> 00:31:24,960
to do.
And I'm like, no, I'm done.

653
00:31:25,200 --> 00:31:27,040
What are we wasting our time
for?

654
00:31:27,680 --> 00:31:30,080
Just paying me is not enough.
You have to see results.

655
00:31:30,080 --> 00:31:33,560
So I have one client, he was
Australian and he's to annoy me

656
00:31:33,560 --> 00:31:34,840
so much.
I don't think he'd ever met a

657
00:31:34,840 --> 00:31:37,160
woman who told him what to do,
let alone a brown woman.

658
00:31:37,200 --> 00:31:38,600
Like, I'm sure he'd never met
one.

659
00:31:39,160 --> 00:31:42,000
And a friend introduced me to
him and I got him to buy me, you

660
00:31:42,000 --> 00:31:45,560
know, those little bean bags
that are made with rice and I

661
00:31:45,560 --> 00:31:47,840
got him to bring some and he was
like, I don't know where to find

662
00:31:47,840 --> 00:31:48,920
them.
I can get them here in

663
00:31:48,920 --> 00:31:49,720
Australia.
I'm not great.

664
00:31:49,720 --> 00:31:52,200
Come the next time, I had no
idea he brought them on his

665
00:31:52,200 --> 00:31:55,840
private plane.
That's like, so when he annoyed

666
00:31:55,840 --> 00:31:59,240
me, I would throw one at him and
that was my fine.

667
00:32:00,000 --> 00:32:01,680
He was a very good sport about
it.

668
00:32:02,120 --> 00:32:04,520
That's a creative way to keep
your clients encased.

669
00:32:04,720 --> 00:32:08,160
Well, no, because why are you
not listening to me?

670
00:32:08,160 --> 00:32:10,000
Didn't you just pay me to do
this either?

671
00:32:10,000 --> 00:32:11,720
Tell me it's a stupid idea and
fire me.

672
00:32:12,040 --> 00:32:14,480
But if you're here and we're
talking about it and I know this

673
00:32:14,480 --> 00:32:17,160
huge amount of information about
your problem and I'm giving you

674
00:32:17,160 --> 00:32:18,920
a solution and you're not
following, you're an idiot.

675
00:32:19,240 --> 00:32:21,760
So how do I point out the fact
that you're an idiot?

676
00:32:21,760 --> 00:32:25,280
I had one client who I used to
charge extra and it was very

677
00:32:25,280 --> 00:32:27,240
funny.
She was very wealthy and I would

678
00:32:27,240 --> 00:32:30,360
charge her £100 stupid tax if
she didn't do what I and I would

679
00:32:30,360 --> 00:32:31,920
give it to charity.
Obviously I never kept that.

680
00:32:32,520 --> 00:32:35,000
I mean it was, it's just not
enough money for her to give it.

681
00:32:35,440 --> 00:32:38,480
She didn't care, you know?
But the fact that she got fined

682
00:32:38,480 --> 00:32:42,040
100 lbs is to really annoy her.
So then she would do the

683
00:32:42,040 --> 00:32:44,160
homework.
Amazing.

684
00:32:44,280 --> 00:32:48,240
Have you ever X powered a client
or refused to pay for someone

685
00:32:48,240 --> 00:32:52,520
new?
There are two people that come

686
00:32:52,520 --> 00:32:56,720
to mind.
One of them took up drugs again

687
00:32:56,880 --> 00:32:59,720
halfway through and I'm like,
meh, can't do anything with

688
00:32:59,720 --> 00:33:02,160
this.
And then the second person was

689
00:33:02,160 --> 00:33:08,480
just really not very nice.
He's the best that took up drugs

690
00:33:08,480 --> 00:33:10,320
again was a woman.
And I was like, we're done.

691
00:33:10,400 --> 00:33:12,960
But I kept the money because you
shouldn't have done drugs.

692
00:33:13,280 --> 00:33:18,320
And the guy was like, he was, he
ran like, yeah, no, I can't tell

693
00:33:18,320 --> 00:33:20,920
you the story unfortunately.
But yeah, I couldn't.

694
00:33:20,920 --> 00:33:24,080
I just, we had the same
conversation again and again.

695
00:33:24,080 --> 00:33:26,440
And I've got to the stage where
I'm like, Oh my God, I've said

696
00:33:26,440 --> 00:33:28,040
the same thing for like 3 months
now.

697
00:33:28,040 --> 00:33:31,880
Why are we still doing this?
So yeah, that's very painful.

698
00:33:31,880 --> 00:33:34,960
You want to help people?
Coaching isn't about me, right?

699
00:33:34,960 --> 00:33:36,440
It's about the client.
It's about help.

700
00:33:36,440 --> 00:33:38,880
You're there to facilitate.
It's like you this this

701
00:33:38,880 --> 00:33:40,200
conversation, you're having it
with me.

702
00:33:40,200 --> 00:33:42,560
But in theory, the conversation
is about me, right?

703
00:33:42,600 --> 00:33:44,840
So if I'm coaching, the
conversation is about that.

704
00:33:44,840 --> 00:33:46,360
How can I help them?
How can I shift them?

705
00:33:46,360 --> 00:33:48,440
How can I move them?
And I have a low board in

706
00:33:48,440 --> 00:33:49,840
threshold.
I'm like, let's all move.

707
00:33:50,080 --> 00:33:51,440
Let's get better at what we're
doing.

708
00:33:51,920 --> 00:33:55,680
And if you can't move them,
sometimes they're not meant to

709
00:33:55,680 --> 00:33:57,160
move.
It's not about you, it's about

710
00:33:57,160 --> 00:33:59,400
them.
But sometimes it's just

711
00:33:59,400 --> 00:34:02,560
heartbreaking because they're in
so much pain where they are and

712
00:34:02,560 --> 00:34:05,680
nobody comes in the door unless
they're hurting, you know,

713
00:34:05,720 --> 00:34:09,199
seriously, they don't come in.
And if they're hurting, I just

714
00:34:09,199 --> 00:34:11,560
want to help them.
I want them to not hurt.

715
00:34:12,120 --> 00:34:15,600
I want them to feel better.
I want them to get all the joy

716
00:34:15,600 --> 00:34:17,600
and love and success that they
can get.

717
00:34:17,600 --> 00:34:21,000
And it really, you don't meant
to get involved.

718
00:34:21,000 --> 00:34:22,679
Of course you get involved.
Like how can you not get

719
00:34:22,679 --> 00:34:25,159
involved when you're intimately
learning about someone's life?

720
00:34:25,560 --> 00:34:29,480
So sometimes that just really
hurts when people don't want to

721
00:34:29,480 --> 00:34:30,760
move.
And then you have to, I have

722
00:34:30,760 --> 00:34:35,120
clients where it's so difficult
and you have to really find

723
00:34:35,159 --> 00:34:39,159
intricate intelligent, because
you know, intelligent women are

724
00:34:39,159 --> 00:34:42,440
very bloody minded and very
stubborn.

725
00:34:42,960 --> 00:34:46,840
And so to get intelligent women
to shift, you've really got to

726
00:34:46,840 --> 00:34:49,520
find the right thing, and you
have to work really hard

727
00:34:49,520 --> 00:34:52,199
sometimes so that they can see
and hear what it is that you're

728
00:34:52,199 --> 00:34:55,960
saying.
And for people who might be

729
00:34:55,960 --> 00:35:00,840
considering coaching, so for any
of our listeners, how would they

730
00:35:00,840 --> 00:35:03,920
know if they have met a coach
that they should be working?

731
00:35:05,760 --> 00:35:08,480
That the coach doesn't follow a
system, they follow you.

732
00:35:10,400 --> 00:35:12,880
I think that's really important
because there are many, many

733
00:35:12,880 --> 00:35:15,200
coaches that follow systems and
I've never quite understood

734
00:35:15,200 --> 00:35:16,160
that.
I'm like, but shouldn't the

735
00:35:16,160 --> 00:35:19,160
system be applied to the person?
So number one, that they're

736
00:35:19,160 --> 00:35:20,880
interested in you, not their
system.

737
00:35:20,880 --> 00:35:23,560
They should tell you about how
they work with someone, not what

738
00:35:23,560 --> 00:35:26,200
they do all the time.
Like if you, I haven't told you

739
00:35:26,200 --> 00:35:28,920
what I do yet in any of this
conversation because it's just

740
00:35:28,920 --> 00:35:31,400
not relevant, you know.
And then the second thing is, do

741
00:35:31,400 --> 00:35:32,320
you like them?
Right.

742
00:35:32,320 --> 00:35:35,440
Because if you don't like them,
you're just not going to enjoy

743
00:35:35,560 --> 00:35:37,920
having them know all this
private stuff about you and

744
00:35:37,920 --> 00:35:40,960
you're not going to tell them
you may need to enjoy and like

745
00:35:40,960 --> 00:35:42,320
them.
I get on quite well with my

746
00:35:42,320 --> 00:35:44,080
clients.
They're not my friends, but we

747
00:35:44,080 --> 00:35:48,240
get on well.
So it sounds like I don't, I

748
00:35:48,240 --> 00:35:50,520
don't want to say any other
working relationship, but it is

749
00:35:50,520 --> 00:35:53,200
very much a professional
relationship and the boundary is

750
00:35:53,200 --> 00:35:56,520
still there, even if the content
that's been shared is, you know,

751
00:35:56,680 --> 00:36:00,200
very intimate sometimes.
So understand that for you

752
00:36:00,320 --> 00:36:02,200
because I know you balance a lot
of things.

753
00:36:03,120 --> 00:36:06,760
Do you ever feel overwhelmed?
And if you do, how do you manage

754
00:36:06,760 --> 00:36:09,600
that?
I do, I regularly feel

755
00:36:09,600 --> 00:36:11,840
overwhelmed especially when
there's too much peopling going

756
00:36:11,840 --> 00:36:13,200
on.
I struggle with a lot of

757
00:36:13,200 --> 00:36:15,240
peopling.
I can only do peopling in in

758
00:36:15,240 --> 00:36:18,640
batches and then I need to go
hide somewhere and reload.

759
00:36:18,720 --> 00:36:21,600
Or if my children are annoying
the crap out of me then I'm just

760
00:36:21,600 --> 00:36:24,080
like overwhelmed or am I?
I'm responsible for a lot of

761
00:36:24,080 --> 00:36:27,000
people's lives.
My mother is 91 1/2 and I have

762
00:36:27,000 --> 00:36:31,960
kids and I had step kids and I,
and that can really get me down

763
00:36:31,960 --> 00:36:34,240
because when you're responsible
for other people's lives, but

764
00:36:34,240 --> 00:36:38,160
you have 0 control over them,
it's like having a million cats

765
00:36:38,160 --> 00:36:39,880
in your backyard that you're
trying to get them to do

766
00:36:39,880 --> 00:36:42,520
something.
So it's very painful.

767
00:36:42,520 --> 00:36:45,120
So that gets me very overwhelmed
because I want them.

768
00:36:45,160 --> 00:36:47,720
I want to do the right thing and
I don't always know what it is

769
00:36:47,720 --> 00:36:49,080
and I don't always know how to
do it.

770
00:36:49,120 --> 00:36:51,520
And I, you know, I'm human.
I struggle with that.

771
00:36:51,520 --> 00:36:54,000
I struggle with all the normal
stuff.

772
00:36:54,000 --> 00:36:57,360
I wake up and then they go, Oh
my God, I'm so fat, I hate my

773
00:36:57,360 --> 00:36:58,880
life.
And then I'll wake up the next

774
00:36:58,880 --> 00:37:00,680
day.
I'm in a Formula One watching a

775
00:37:00,680 --> 00:37:03,080
car drive, you know, I mean, and
so it's just normal.

776
00:37:03,120 --> 00:37:05,360
It's just my version of normal
is a little different to most

777
00:37:05,360 --> 00:37:08,840
people's.
But I get depressed and I go and

778
00:37:08,840 --> 00:37:11,960
I hide in my bed and I'm like,
don't come near me.

779
00:37:12,360 --> 00:37:13,960
And I read a book because I'm a
bookworm.

780
00:37:15,000 --> 00:37:17,640
And then I feel like a failure
and I feel like I'm never going

781
00:37:17,640 --> 00:37:19,520
to do anything.
And then I think that's actually

782
00:37:19,520 --> 00:37:21,400
not true.
So I allow myself to kind of

783
00:37:21,400 --> 00:37:24,320
wallow for an hour or two and
then I'm like, OK, smack myself

784
00:37:24,320 --> 00:37:27,480
offside the head and I carry on.
When my mother went into

785
00:37:27,480 --> 00:37:31,760
hospital last year because she
broke her something, that was

786
00:37:31,760 --> 00:37:35,600
one of the worst times in recent
memory for me because she was

787
00:37:35,600 --> 00:37:40,040
there for like 3 1/2 four weeks.
And it was the time I was

788
00:37:40,040 --> 00:37:43,360
traveling the most for work and
I was booked speaking gigs.

789
00:37:43,360 --> 00:37:45,360
And the people in the hospital
were like, oh, so when you go on

790
00:37:45,360 --> 00:37:48,280
holiday and I'm like, do you
have to be a bitch to me, right.

791
00:37:48,280 --> 00:37:50,200
You're a woman, I'm a woman.
We're all trying to do the same

792
00:37:50,200 --> 00:37:53,600
thing here.
And I cannot do anything but

793
00:37:53,600 --> 00:37:55,680
what I'd do to put money on the
table.

794
00:37:55,680 --> 00:37:58,240
This is what I have to do.
And women get given a very bad

795
00:37:58,240 --> 00:38:00,680
rap for this stuff.
Like, if it was a man there was

796
00:38:00,680 --> 00:38:02,680
going on a trip, but you'd
assume it was a business trip,

797
00:38:02,680 --> 00:38:05,600
you would never tell a man.
But when you go on holiday, you

798
00:38:05,600 --> 00:38:10,960
know, So you get a lot of these
things just make me feel bad and

799
00:38:11,080 --> 00:38:13,600
they'd make me feel sad.
And then you don't last there

800
00:38:13,600 --> 00:38:16,080
for long.
Then you come out of it and you

801
00:38:16,080 --> 00:38:18,240
keep going.
I'm generally think I'm very

802
00:38:18,240 --> 00:38:21,440
lucky, but yeah.
I'm actually really happy to

803
00:38:21,440 --> 00:38:23,480
hear you share all of that
because I think that's something

804
00:38:23,480 --> 00:38:25,400
that everyone of myself included
go through.

805
00:38:25,640 --> 00:38:28,920
But I think to hear from Someone
Like You who have so many things

806
00:38:28,920 --> 00:38:31,800
on their plate and has achieved
so much and is so self driven,

807
00:38:32,040 --> 00:38:33,520
that's just really refreshing
for me.

808
00:38:33,520 --> 00:38:35,720
It gives me permission to feel
down when I do feel down.

809
00:38:36,080 --> 00:38:38,400
Peter, I know that you've seen
and worked with a lot of

810
00:38:38,440 --> 00:38:41,440
different professionals at their
stages of their careers.

811
00:38:41,880 --> 00:38:45,080
What is the one thing that you
think will allow more people to

812
00:38:45,080 --> 00:38:48,120
have better mental health?
You know the thing that gives

813
00:38:48,120 --> 00:38:51,280
you the best mental health, and
this is honestly 21,000 people

814
00:38:51,280 --> 00:38:54,160
later, is don't suppress what
you're scared of.

815
00:38:54,720 --> 00:38:58,080
I'm very open about feeling
terrible, about feeling sad,

816
00:38:58,080 --> 00:39:01,240
mad.
I'm open about when I feel like

817
00:39:01,240 --> 00:39:03,320
I'm a failure.
I manage and process those

818
00:39:03,320 --> 00:39:06,200
emotions.
If you try and suppress anything

819
00:39:06,200 --> 00:39:09,560
that you resist will process.
So if you go through life

820
00:39:09,640 --> 00:39:14,040
managing these emotions, you're
screwed and you will feel

821
00:39:14,040 --> 00:39:16,760
terrible.
Whereas if you go through life

822
00:39:16,760 --> 00:39:20,040
being able to go, God, I feel
terrible, I'm such a failure, Oh

823
00:39:20,040 --> 00:39:22,760
my God, you know, and manage
those things.

824
00:39:22,880 --> 00:39:26,840
Firstly, that's very good.
Secondly, I eat like 1% of the

825
00:39:26,840 --> 00:39:30,120
world.
I'm the most picky about how I

826
00:39:30,120 --> 00:39:33,760
eat, what I eat, the quality of
the food, because anything you

827
00:39:33,760 --> 00:39:36,160
put in your mouth is going to
affect how you think.

828
00:39:36,640 --> 00:39:39,720
So when someone says I live on
processed food at McDonald's and

829
00:39:39,720 --> 00:39:43,360
comes in and goes, I feel bad.
I'm like, no really, there's a

830
00:39:43,360 --> 00:39:46,400
shock like if you're not feeding
your body nutrients, don't come

831
00:39:46,400 --> 00:39:47,640
and talk to me because that's
stupid.

832
00:39:48,440 --> 00:39:52,840
You know, get healthy
unprocessed food and make it.

833
00:39:53,120 --> 00:39:55,440
It's not only cheaper, but it's
better for you.

834
00:39:55,480 --> 00:39:57,560
You know, the third thing is
movement.

835
00:39:57,680 --> 00:40:00,520
Move every day.
Like my poor 91 1/2 year old

836
00:40:00,520 --> 00:40:01,960
mother is made to go for a walk
every day.

837
00:40:02,920 --> 00:40:05,760
You go with her.
No, the carer doesn't.

838
00:40:06,200 --> 00:40:08,000
But yeah, when I see her
obviously.

839
00:40:08,000 --> 00:40:09,640
But but yeah, they were like,
I'll sit at home.

840
00:40:09,640 --> 00:40:13,080
I'm like do not set it up.
Up you go, out she does yoga,

841
00:40:13,080 --> 00:40:15,600
she works out every day.
Move.

842
00:40:16,960 --> 00:40:19,680
Geeta, thank you so much for
sharing your insights on the

843
00:40:19,680 --> 00:40:21,720
Load to Grow podcast.
It was a pleasure having you.

844
00:40:22,640 --> 00:40:25,080
Oh, thank you so much, honey.
Really appreciate you letting

845
00:40:25,080 --> 00:40:25,640
me.
Come on.

846
00:40:26,240 --> 00:40:29,040
That's a wrap for today's
episode of the Load to Grow

847
00:40:29,040 --> 00:40:32,040
podcast.
If it resonated with you, leave

848
00:40:32,040 --> 00:40:35,760
a review and hit follow to help
more people to find important

849
00:40:35,760 --> 00:40:38,960
conversations.
Keep growing and see you next

850
00:40:38,960 --> 00:40:39,240
time.