How One Founder Turned Suicidal Thoughts into a £Multi-Million Company
TRIGGER WARNING: suicide, debt
Ever stood at your balcony contemplating your fall?
Asim Amin did, and it nearly cost him everything. He opens up about hitting rock bottom after going into debt in Dubai, contemplating suicide, and what happened after he made one critical choice: to start therapy.
Asim is the founder and CEO of Plumm, a HR platform with mental health support at its core. Plumm reached multi-million revenue generating status just this year. Asim's raw recount of his story is an inspiring reminder that growth often starts at your lowest point.
In this episode, Annie and Asim explore:
- How cultural stigma around therapy in Dubai nearly kept him from seeking help (and cost him his life)
- The real reason he pivoted Plumm from B2C to B2B
- Why AI might just be the future of mental health
- What companies must do to support employee wellbeing today
If you’ve ever struggled with burnout, emotional exhaustion, or felt alone in your pain, this one’s for you.
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Chapters:
00:00 The Journey Begins: Asim Amin's Story
02:45 Contemplating Suicide on the Balcony
04:54 Choosing to Seek Help with Mental Health
06:02 How Debt Led to Suicidal Thoughts
09:28 Most Critical: Taking The First Step to Recovery
12:43 Mental Stigmas In Dubai
18:01 The Birth of Plumm: A Mission-Driven Business
22:24 Adapting to Change: Plumm's Evolution
27:05 AI in Mental Health: Opportunities and Challenges
31:22 The Future of Mental Health Support
34:56 Normalizing Workplace Conversations about Mental Health
Follow Asim & Plumm:
Website: https://www.heyplumm.com/
Podcast: Immigrants Building Companies
Please Note: This podcast is for educational and informational purposes only and is not a substitute for professional medical or mental health advice. If you're struggling, please seek help from a qualified mental health professional. For free resources, visit https://www.mind.org.uk/.
